Why Malaysia?

Malaysia being strategically located in the centre of the commercial trade in the South East Asia region, with its capital city Kuala Lumpur, one of the most modern cities in South East Asia, is the perfect location to stage this significantly successful event. With its diversity of people from various racial and cultural backgrounds mainly comprising of Malays, Chinese and Indians, the GISF has matured into a major retailing cum entertainment extravaganza.

Kuala Lumpur, being a favourite destination for tourist with many attractions like Genting Highlands, large shopping Malls, Theme Parks, Tallest Twin Towers in the world and more. Kuala Lumpur is a shoppers paradise and people from all parts of the country converge here to shop. One of the biggest beneficiaries of the event is the tourism sector. Hotels, travel agents and tour operators contribute to the selling of the event worldwide.